Ho White Beer Campaign Earns Disney's Wrath

BLOWING smoke rings as she lies back in bed with seven semi-naked dwarves tucked alongside, it's Snow White like you've never seen before.

Now this risque version of the fairytale favourite, renamed "Ho White" to promote a local beer, has drawn the wrath of Disney.

The Jamieson's Raspberry Ale campaign, launched by brewers The Foundry online this week, features an adults-only take on the fairytale character, with dwarves named Filthy, Smarmy and Randy replacing Sleepy, Happy and Doc

An Australian beer advertisement has reportedly ticked off Disney because it features a Snow White lookalike lying in bed blowing smoke rings with seven undressed dwarves. The ad campaign for Jamieson Brewery's Raspberry Ale was created by the Australian advertising agency The Foundry to promote the beer as "anything but sweet" with a maiden they call "Ho White" and seven dwarves.

The Walt Disney Co., who licenses the usually wholesome character, quickly noticed The Foundry's online and print marketing, the Daily Telegraph reports. The Foundry said it had "a little bit of contact" with Disney over this adults-only version of Snow White.

The official Web site, anythingbutsweet.com.au, can no longer be accessed. The Foundry's Web site reportedly featured pictures of "Ho White" earlier this week but no longer does.


VIA Daily Telegraph and Slashfood